Tips on Mobile Marketing

Mobile marketing can be very intimidating to someone that has never done it before.  It can easily lead to a bit of information overload because of all of the resources available to new marketers.  Below are some tips to assist you in getting all of this information organized so that you can start marketing effectively.

Focus on using mobile marketing especially for customer retention.  If people have already purchased from you, they are more likely to welcome mobile communication from you if they are pleased with your product.  Try to reach new prospects, but never lose sight of the opportunity you have with people who are your customers already!

When sending out information using mobile marketing, be sure that you always make sure that your name or your company name is prominent and that it is the first thing that your customer sees.  It is important that the customer reads your message, and they need to know that it is not spam.

To make sure your audience looks at your content, make sure they can read and access it using only one finger.  If seeing what you have to offer takes too much effort, many customers will just give up and look at something else.  There are many people trying to reach customers through mobile devices, and making your content easy to digest will give you an advantage.

Remember to link properly when using mobile apps.  Do not link to your home website, link to the mobile version of your website so that your customers can get the entire picture.  If you do not have a mobile version, you really need to get to work on it and have one for the mobile users.

Focus on a new type of Search Engine Optimization (SEO) for your mobile marketing campaign.  Search engine optimization in the mobile market really focuses primarily on using one search engine and also emphasizes your location more than regular SEO.  Most of what you know about SEO remains unchanged, but there are new aspects to learn with mobile sites.

To take your mobile marketing to the next level, promote your phone number. It sounds mundane to promote a telephone number when the mobile marketplace is chock full of location aware services and directions on demand.  But, do not forget most mobile devices are phones.  Get your phone number out in the open.  Place it prominently on the home page of your optimized website.  Just one click of that phone number gives them easy access to your company.

Facebook

Do your research on various mobile marketing sites and options such as Facebook Places, Yelp and other geo-location applications. These interactive sites allow users to check in and update their social media status accordingly, which then serves as an advertisement for your business.  With the popularity of social media, having your business name show up on real-time status updates significantly increases your exposure.

You need to have a home base involved with any mobile marketing strategy.  Do you want your customers at your website, or do you want them to go to your Facebook page?  Everything needs to be built around the home base of operations online and the rest are fingers protruding from the hand.

Be sure to lay claim to your business in each social network’s location pages.  In mobile marketing, it’s all about location, location, location.  Smart mobile devices all have location awareness built into their systems, so users can tell what is around them.  Make sure they can find you by claiming your page on sites like Foursquare, Facebook Places, Gowalla and Google Places.

Integrate all of your social platforms with any location-based accounts that you have.  Connect your website, blog, Twitter and Facebook URLs with your location-based pages as soon as possible.  All platforms, including your mobile-marketing one, should have a consistent representation of your brand, or you risk confusing your customer base.

Twitter

When deciding on doing a mobile marketing campaign, check out what the competition is doing, but do not play follow the leader.  You have no idea about what their results are from having a blog, or a twitter account, so don’t just get one because they have one, you very well could be following them down a path to disaster.

Make sure you’re keeping track of your social media presence as a mobile marketer.  If you have a Facebook or Twitter page, you want to monitor what people are thinking of you and how many folks like/dislike you in general.  This will allow you to fix some things to better cater to your audience.

Design your mobile ads so that they are interactive and sharable.  Many cell phone users have a natural affinity for sharing and some will ‘like’ your ad on Facebook or ‘tweet’ about it on twitter if the option is available.  This can bring your ad to a whole new audience without you having to pay any extra money.  Additionally, lots of people like to comment on ads.  If your ad campaign has lots of comments, it can significantly increase your company’s visibility in the marketplace.

One of the best ways to get your business noticed in the mobile marketing field is by having your own mobile app.  Business owners everywhere are adopting Mobile Apps as a part of their branding and as a marketing tool.  Business owners value having a Mobile App to help increase their brand visibility, customer loyalty, promotional ability and overall interaction with their customers.  By utilizing countertop displays, window posters, special business cards or other promotional tools that display your “App icon” in your store or website, you can harness the power of this powerful marketing medium, getting your customers to consume your new app and bring in more business to your stores.

Mobile Apps are replacing websites.  Tablet devices and mobile phones are replacing computers.  The market is currently 5+ Billion Mobile Phone Users….1.5 Billion Smart Phone users, and growing by 1 million per day. If you have a business, you need a Mobile App to effectively market to and connect with your customers whenever and whereever they are.  Become a branded icon on their device!

Gone Viral LLC ( www.GoneViralLLC.com ) specializes in creating Mobile Apps for your business in the iPhone, iPad, Android, and Windows Mobile platforms.   Contact us today at Info@GoneViralLLC.com to take your business to the next level by joining the Mobile App revolution!

Hopefully, these tips have provided you with some very valuable information, as well as given you a way to organize all of the thoughts and information you may have already had on mobile marketing.  Keeping these tips in mind when you start marketing can help you become a very successful mobile marketer.